Defend your Freedom

DISCOVER

A new way of understanding fashion: connected, smart, genderless, eco-friendly, and completely made in Italy.

A new and disruptive way to combine fashion and technology. Augmented reality is used as a means of communication: the smartphone connects to the graphics of the garments, animating them in real time.

Simply scanning a QR code placed on the back of the garment will reveal the history of its creation and the creative concept of the collection, also displaying the related message in line with brand responsibility.

The graphics thus become part of the storytelling process which, through a multicultural, inclusive, and open-minded point of view, speaks of art, current events, and new technological discoveries.

Monthly Capsule Collections, which talk about themes that are different, but all closely connected.

Defend your Freedom

DEFEND YOUR FREEDOM HOODIE

5801 1000 00

€245.08

“DEFEND YOUR FREEDOM” hoodie in black, 100% organic cotton with embroidered details, oversized fit, unisex. AR EXPERIENCE EXCLUSIVELY ON IPHONE

S M L XL

Defend your Freedom

DEFEND YOUR FREEDOM T-SHIRT

6109 1000

€130.33

“DEFEND YOUR FREEDOM” t-shirt in white, 100% organic cotton with embroidered details, oversized fit, unisex. AR EXPERIENCE EXCLUSIVELY ON IPHONE

S M L XL

REVOLUTION#EVOLUTION

CAPSULE COLLECTION #01

The first Capsule Collection speaks of an irrefutable right, often manipulated, denied, and suppressed: freedom of expression.
The graphics placed on the garment represent the power of freedom, whose expression is too often denied; here, it explodes into augmented reality, driven by an overwhelming will to emerge.
The protagonist of this redress is the woman, undisputed victim of discrimination on a global level, who shares the same fate with ethnic, religious and gender minorities.

Defend Your Freedom aims to underline how much freedom of expression is, still today, a poorly recognised right and how socially necessary it is to give a voice to the people to whom it is denied.

REVOLUTION#EVOLUTION

DISCOVER NICHOLAS POGGIOLI

After years of successful experiences in the fashion world, Nicholas Poggioli is launching his own brand: visionary, revolutionary, innovative, provocative, sophisticated, and outside of conventional languages.

Aware of the power of fashion to influence modern society, Nicholas Poggioli expresses and transmits an ethical and conscious worldview: eco-friendly, inclusive, and genderless, through a global style combining art, fashion, and technology.