Investment
Watches
Strategy
Why luxury watches?
Status symbol, celebration of important events, exciting memories, mechanical manufacturing masterpieces. Each watch has its own history and its own charm.
Everyone associates watches with their own function, with various shades, made by their own personality and experience.
What is undoubted is that they are one of the investments that have performed the most in recent years.
A valuable investiment
STEADY AND SECURE GROWTH
The value for a luxury watch can grow between 5% and 30% YoY.
With positive exceptions registering up to triple digit uplifts.
” The Rolex Daytona, Patek Philippe Nautilus and Audemars Piguet Royal Oak are among this elite group of models, recently selling in the pre owned market at premiums of 140%, 146% and 85% above their retail prices respectively. Rapresenting 10% of sales and 40% of revenue. “
Audemarks Piguet - Royal Oak
AAGR
6M
34%
1Y
47%
Rolex - Daytona
AAGR
6M
13%
1Y
35%
A sizable market
THE WATCH MARKET 2019 – 2025 FORECAST
Online CPO market +16%
Pre-owned market +9%
Luxury watches +3%
Global market value +2%
” The pre-owned watch market is set to become the inustry’s fastest-growing segment .“
How do we make choices?
To guarantee our customers the maximum relationship between safety and profit, we work closely with selected experts, each with their own background.
- Product experts able to certify the authenticity of the product and to know the rare characteristics of watches.
- Analysts, who study market trends.
- Traders, who have the pulse of the real market.
- Wealth manager with many years of experience in asset and risk management.
The paradigm shift
ONLINE TRADING
During the pandemic there was a drastic uplift of users on online trading platforms.
” Mobile Trading Applications are predicted to be the most influencial in shaping the future of trading over the next 12 months. “
+100% YoY
YoY Trading Volumes Online
+60%
Commodities will be traded online (2021)
+33%
Mobile apps will shape the future of trading
ONLINE SHOPPING
Online shopping has increased across Europe.
Even for higher prices product categories, like jewerly, the increase was between 10 and 30%.
Scroll right to see the table
Growth in customer purchasing category online
Percentage of growth
| France | Germany | Italy | Spain | UK | |
|---|---|---|---|---|---|
| Groceries | |||||
| Snacks | |||||
| Food takeout and delivery | |||||
| Apparel | |||||
| Jewelry | |||||
| Nonfood children's products | |||||
| Household supplies | |||||
| Personal-care products | |||||
| Skin care and makeup | |||||
| Furnishing and appliances | |||||
| OTC medicines | |||||
| Books/magazines/newspapers | |||||
| Consumer electronics |
Target
THE WATCH ENTHUSIAST
Looking for a particular model, year or edition. Searching for highly sought-after models that tend to command significant mark-ups.
THE IMPATIENT SHOPPER
Secures models that are limited in supply through traditional retlail channels. Most likely to be willing to pay a premium for a pre-owned watch.
60% of the Pre-Owned Market
THE INVESTOR (IN)
Recognizes the value in investing in luxury watches for a balanced portfolio, is willing to pay a premium for watches that can appreciate in the long-run.
THE TRADER (OUT)
Used to the trading market and looking for alternative investiment. Appreciates a good deal. Would not use the traditional channel.
Highest Potential
Diversification
Currently, the watch market is an ever-expanding market, which has not experienced any contractions. This is due to its intrinsic nature, which associates many factors not only speculative.
It is not connected and dependent on other markets. It is not indexed to listed markets, nor is it directly linked to natural factors.
It represents a solid form of investment, which also has the advantage of being able to be “dressed”, giving further emotions.
BALANCING VOLATILITY WITH THE RIGHT ASSETS
The Blue-Chip Theory.
” 2015-2020 Audemars Piguet models went up by 73%; Patek Philippe prices incresed by an average of 105%. Comparatively, over a similar period, the FTSE 100 is down approximately 7%. “
ONLINE TRADING
The market rwmains still highly volatile due to pandemic and other major events that marked this period.
” Traders predict that the Global Pandemic will have the biggest impact on teh markets in 2021 “
Some investment opportunities
Be guided by professionals, build your diversified investment portfolio from the stock markets.
